You need to make sure your data works for your organization.

Standing up a data solution without explicit alignment to strategy creates an effort that is at the mercy of resistance or changes in priorities.

"I want to...

...make better decisions." analytics."

...get on the AI bandwagon."

These are NOT good reasons for data projects!

"I want to . ."

These are NOT good reasons
for data projects.

All of these are well-intended. But none speak to WHY? Alignment means get to the WHY.
The alignment service gets you to solid alignment of data programs to business needs.

Here is an example of line of sight from strategy to delivery.


Expand Market Share


Increase upsell / cross sell

Acquire millennial mindshare

Biz Capability

Customer intimacy


Data Capability

Customer data mastering

Advanced analytics

Data Requirements

Sources of truth

Consistent data

Easy access to data

Consistent meaning and location

John Ladley understands the business of data.

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