You need to make sure your data works for your organization.

Standing up a data solution without explicit alignment to strategy creates an effort that is at the mercy of resistance or changes in priorities.

"I want to...

...make better decisions." analytics."

...get on the AI bandwagon."

These are NOT good reasons for data projects!

"I want to . ."

These are NOT good reasons
for data projects.

All of these are well-intended. But none speak to WHY? Alignment means get to the WHY.
The alignment service gets you to solid alignment of data programs to business needs.

Here is an example of line of sight from strategy to delivery.


Expand Market Share


Increase upsell / cross sell

Acquire millennial mindshare

Biz Capability

Customer intimacy


Data Capability

Customer data mastering

Advanced analytics

Data Requirements

Sources of truth

Consistent data

Easy access to data

Consistent meaning and location

John Ladley understands the business of data.

Sign up and receive an excerpt from John's book, "Data Governance: How to Design, Deploy, and Sustain an Effective Data Governance Program."

John Ladley understands the business of data.

Managing data continues to grow as a necessity for modern organizations. There are seemingly infinite opportunities for organic growth, reduction of costs, and creation of new products and services. It has become apparent that none of these opportunities can happen smoothly without data governance. The cost of exponential data growth and privacy / security concerns are becoming burdensome. Organizations will encounter unexpected consequences in new sources of risk. The solution to these challenges is also data governance; ensuring balance between risk and opportunity.

Data Governance, Second Edition, is for any executive, manager or data professional who needs to understand or implement a data governance program. It is required to ensure consistent, accurate and reliable data across their organization. This book offers an overview of why data governance is needed, how to design, initiate, and execute a program and how to keep the program sustainable. This valuable resource provides comprehensive guidance to beginning professionals, managers or analysts looking to improve their processes, and advanced students in Data Management and related courses. With the provided framework and case studies all professionals in the data governance field will gain key insights into launching successful and money-saving data governance program.